# Meta's Muse assistant now phones businesses for users

By Ali Peivandizadeh, business growth and AI implementation specialist.
Published Nov 14, 2026. Last checked Nov 14, 2026. Last changed Nov 14, 2026.
Section: News
Who it is for: Any business that answers a phone. All sizes. Owner or office manager.

Meta's AI assistant Muse can now place phone calls to US businesses for users in the US who pay for a plan.

## The facts
- Meta's AI chief Alexandr Wang announced it on Nov 12, 2026. He wrote that calling is "out now to paid subs in the US."
- His examples were calls about insurance, cable, the DMV and dinner reservations.
- MakeUseOf reports two paid plans, at $20 a month and at $100 a month. Free users do not get calling.
- The Decoder reports that the assistant can wait on hold and work through phone menus.
- None of the three reports says what the call says at the start, or how the business learns it is an AI.
- In September, 404 Media reported that people in a call center placed some calls during Meta's test.

## What it means for you
A front desk in the US can now get a call from an AI assistant that speaks for a real customer.

## Sources
- MakeUseOf, news report, Nov 13, 2026: https://www.makeuseof.com/meta-muse-can-now-call-businesses-for-you/
- The Decoder, news report, Nov 13, 2026: https://the-decoder.com/metas-muse-now-calls-businesses-for-you-but-many-companies-might-just-hang-up-on-the-ai/
- Gadget Review, news report, Nov 13, 2026: https://www.gadgetreview.com/muse-now-lets-ai-make-phone-calls-to-u-s-businesses-if-youre-willing-to-pay
- 404 Media, news report, Sep 22, 2026: https://404media.co/meta-tests-muse-ai-agent-calls-that-are-actually-made-by-humans-in-a-call-center

General information, not legal or financial advice.

Page: https://enablingwithai.com/news/meta-muse-assistant-now-phones-businesses/