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Meta's Muse assistant now phones businesses for users
Published Nov 14, 2026 · Last checked Nov 14, 2026 · Last changed Nov 14, 2026Meta's AI assistant Muse can now place phone calls to US businesses for users in the US who pay for a plan.
- For
- Any business that answers a phone. All sizes. Owner or office manager.
The facts
- Meta's AI chief Alexandr Wang announced it on Nov 12, 2026. He wrote that calling is "out now to paid subs in the US."
- His examples were calls about insurance, cable, the DMV and dinner reservations.
- MakeUseOf reports two paid plans, at $20 a month and at $100 a month. Free users do not get calling.
- The Decoder reports that the assistant can wait on hold and work through phone menus.
- None of the three reports says what the call says at the start, or how the business learns it is an AI.
- In September, 404 Media reported that people in a call center placed some calls during Meta's test.
What it means for you
A front desk in the US can now get a call from an AI assistant that speaks for a real customer.
Sources
- MakeUseOf, news report, Nov 13, 2026.
- The Decoder, news report, Nov 13, 2026.
- Gadget Review, news report, Nov 13, 2026.
- 404 Media, news report, Sep 22, 2026.
- The facts come from three news reports of the executive's post. Meta has not published a page that explains the feature.